Stark Choices

Description

'Doomsday headlines about the impending robot coup to rob you of your job saturate the media. Terrifying declarations fly from every direction: automation equals job losses. No job will be safe from the horrors of automation. Not even yours.

This unhelpful fear mongering simplifies a deeply complex issue, and spectacularly dodges thorny questions about power, wealth, precarity and inequality. The question “What is the Future of Work?” is important. But hastily cobbled together answers to an intricate issue are often lacking in nuance and deliberation.

Many projections around the future of work are also detached from the lived experience of those who actually find themselves replaced by a machine, redundant in the workplace. Such projections are often made by people who believe their own job probably isn’t vulnerable to the threat of automation.

How would you feel if you lost your job to an invisible code, a robotic arm, an algorithm? What happens to you – trend forecaster, policy maker, marketeer, curriculum planner, decision maker, statesperson – when you find yourself obsolete? What if the trend you contributed to, consumed you?'

'Stark choices', Superflux

Creative Direction: Anab Jain and Jon Ardern
Project Management: Carolina Vallejo
Art Direction: Xander Marritt
Architecture: Ivana Sehic
Script Writer: Tim Maughan
Graphic Design: Margot Lombaert Studio & Nicola Bradley
Motion Graphics: Xander Marritt
Film for Simulation Two: Inferstudio
Sound Design: Jamie Teasdale
AV Editing: Xander Marritt & Nicola Bradley
Documentation: Sabrina Haas & Matt Edgson
Physical build and production: George and Brunell

More details on the project can be found at Superflux.